Hebbes.be

Hebbes.be

As it is Belgium’s 15th most visited web site overall, you would never suspect Hebbes.be to be a classifieds site covering four of Belgium’s provinces(Belgium had 10 provinces and 3 regions); and the fact that Hebbes is exactly that, and that two of the regions are recent additions to the coverage area underlines its tremendous strength in its home market of Limburg and Antwerp, as well as it explains its national growth ambitions.

Hebbes was launched in 2001and has since then experienced strong growth, averaging more than 80 % in year-on-year revenue growth the last two years. Owner company Concentra has with Hebbes and Hebbes’ offspring magazine, TV service, and Mr.SMS service, more than offset the effects on both revenue and profits by classifieds’ migration away from print.

Together, TV, the Hebbes Magazine, and Mr. SMS (depicted on the left) contribute as much to the owners’ revenues as does Hebbes.be. As Hebbes themselves put it; We’re not in print anymore, we’re in multimedia!